Services explained
Complete content creation
From a blank piece of paper to a finished piece of content, including research, interviews, copy creation, editing and even publication. This includes:
Blogs
eBooks
Newsletters
In-depth feature articles
Whitepapers
Brochures and reports
Case studies
How-to guides
Advertorials
Creative writing
Defining and amplifying brand
Together, we explore current brand tone, where it's working and importantly, where is isn't, creating a new voice that matches company ambitions. This might cover:
Copy brand guidelines
Tone of voice development
Social media content
LinkedIn company profiles
Packaging and product descriptions
Advertising
Web copywriting
Sales materials
Direct mail and customer emails
Award entries
Press releases
Speeches
Proofreading and editing
We don't have to start from scratch. If you've got useful stuff, but it needs refreshing and restructuring, I can do that too. This is especially useful with AI-generated content as, more often than not, it needs a human touch to make it sound - well, more human! For example:
Copy editing
Proofreading
Content restructuring
Bringing multiple pieces of content together
AI-generated content editing and humanising!